David Vance SubstackRead More
Have you seen the latest KFC advert?
This new ad, titled “All Hail Gravy,” features a man being ritualistically dipped into a giant vat of gravy by a group of cult-like figures in an enchanted forest setting. He emerges transformed, not into a piece of fried chicken, but as a figure coated in gravy, with the scene cutting to a KFC meal. What is this IMPLYING?
The visuals are eerie, reminiscent of horror films like Midsommar, with a hypnotic soundtrack and a tone that feels more like a pagan ceremony than a fast-food Ad. You could argue this implies a human is being prepared as food, drawing a direct line to cannibalism. The man’s submersion and the group’s reverence for the process might suggest he’s being “seasoned” or “cooked” for consumption, blurring the boundary between human and chicken in a way that’s intentionally provocative. And sick.
The cannibalism angle gains traction when you consider the lack of a clear chicken in the transformation—unlike typical food ads showing raw meat becoming a burger, here it’s a person at the centrE of the ritual. The giant egg totem and the cultish atmosphere only amplifies the unease, as if KFC is hinting at some dark, forbidden feast. if we worship chicken this much, what’s stopping us from crossing that line?
We’ve come a long way way from Colonel Sanders and his finger lickin’ chicken to a not so subtle invocation of cannibalism.
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