David Vance SubstackRead More
It has been my contention for the 30 years plus that the legacy media is pure scum. And President Trump thinks likewise, and told them this to their face.
I totally get what the President is saying. The media is a propagandist wing of the deep state and it uses its reach to condition the public. In the past 48 hours, the primary mission of the scum media is to suggest that the US airstrikes on Iranian nuclear sites were less than effective. It doesn’t matter that this wasn’t true, it is all about undermining President Trump and they have been doing that actively since 2015. They hated the fact that Trump casually labelled “fake news” and has not backed down from his contempt for them.
The good news that fewer and fewer young people are watching scum media to get the news. Let’s look at some UK media stats!
Just 48% of young audiences tuned in in an average week last year, down from 76% in 2018. Children aged 4-15 are tuning out at a similar rate, with only 55% watching broadcast TV each week in 2023, compared to 81% in 2018. Overall, the weekly reach of traditional TV fell by a record amount in the last year.
The decline in weekly reach among middle-aged viewers (45-54s) also accelerated, falling from 89% to 84% in a single year. In contrast, there has been relatively little change among loyal older audiences aged 65+, with around 95% continuing to tune in to broadcast TV each week.
Younger audiences aged 16-24 aren’t just watching broadcast TV less frequently, they’re also watching for shorter periods at only 33 minutes each day – down 16% year on year. Of this, a mere 20 minutes is spent watching live TV. In comparison, they’re spending three times as long each day (1 hour 33 minutes) watching video-sharing platforms such as TikTok and YouTube or getting news from X.
Scum Media is dying a slow death but that does not mean it is harmless. By calling it out, President Trump does us all a favour. Boomers may continue to tune in to it but most other age groups are tuning out! That is the good news.
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